Let’s flash back to 2017 for a moment:
That was the year we decided to create a brand where we could translate our love for hip-hop into postcards and clothing.
Back in 2017, “to slay” was already a thing. But when Beyoncé dropped “Formation,” suddenly everyone knew about how to “Slay All Day.”
But to be honest—Beyoncé wasn’t our biggest inspiration.
We just liked the way “Slay All Day” sounded.
And so, that became our brand name.
Fast forward to today:
“Slaying” hasn’t felt very hip-hop for a while now.
When we recently saw a back-to-school campaign with stickers of ”#SLAY,” we knew: it was time for a new name.
So, what’s the new name?
Last year, Missy Elliott (a true inspiration for us) finally got the recognition she deserves by being inducted into the Rock & Roll Hall of Fame.
That got us digging back into her old records.
Our favorite Missy Elliott album?
Supa Dupa Fly.
"Supa Dupa Fly" is all about confidence.
Feeling good about yourself.
Enjoying life.
That hit home for us.
But finding a new brand name isn’t as simple as it sounds.
You have to consider domain availability, social media handles, and legal hurdles.
So, we had to get creative.
🔴 Supa Dupa Socks? We sell more than just socks.
🔴 Supa Dupa Supply? Sounds too much like logistics.
🟢 Supa Dupa Goods? Perfect!
And so, our new name was born. ✨
What has changed?
Not a lot.
We have a new brand name, a new logo, a new website and a new e-mail address.
We will continue to share our love for hip-hop with you.
Thank you for the support so far. - Nick & Sammy
That's it! All other things remain the same.
Same number, same hood
It's all good!
